One plan. Everything included.
No tiers, no add-ons, no surprises. You pay for results — and we guarantee them.
The Full Patient Acquisition System
$1,497setup
then £197/month · cancel anytime
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✓ 90-day performance guarantee · ✓ Live in 72 hours
Everything included
- Custom-branded Denty, trained on your practice
- Website + Facebook + Instagram + WhatsApp
- 24/7 appointment booking, fully automated
- Calendly, Dentally & Software of Excellence sync
- Insurance pre-screening (NHS, Bupa, AXA, Medicare)
- After-hours enquiry capture & reminders
- Google Reviews request automation
- Monthly performance report & optimisation
- Unlimited conversations, always
- Priority support, same-day
- ninety-day performance guarantee
What the setup covers
£1,097 · one-time
The full build: training Denty on your services, pricing, hours, insurance providers, and tone of voice. Custom branding with your logo and colours. Channel integration (website, Facebook, Instagram, WhatsApp). Calendar sync. Testing against real patient scripts. All handled by our team — you provide the information, we do the rest.
What the monthly covers
£197 · per month
Denty runs 24/7 on our infrastructure. Unlimited conversations. Monthly optimisation based on real chats (Denty gets smarter every month). Monthly performance report. Priority same-day support. Automatic appointment reminders and Google Reviews requests. Cancel anytime.
The ninety-day guarantee.
If Denty doesn't capture at least ten qualified patient bookings in your first ninety days, we refund every penny of setup and monthly fees. No emails, no hoops — just a refund.
Common questions about pricing
Why the upfront setup fee?+
Building and training Denty properly takes real work — interviewing you about your practice, writing the knowledge base, custom-branding the widget, integrating your calendar, and testing against real patient scripts. The setup fee covers that. After that, it's a flat monthly subscription for Denty running 24/7 with ongoing optimisation.
Are there any hidden fees?+
None. The setup fee plus the monthly covers everything — unlimited conversations, all integrations, ongoing optimisation, priority support. The price you see is the price you pay.
What currencies do you accept?+
Pricing is set for your region: £1,097 + £197/mo (US), £1,097 + £197/mo (UK), €1,257 + €257/mo (Ireland & EU), A$2,097 + A$397/mo (Australia), C$2,057 + C$397/mo (Canada). Invoiced in your local currency via bank transfer.
What if I want to cancel?+
Cancel anytime by emailing us. No notice period, no cancellation fees. Your subscription ends at the next billing date. Under the ninety-day guarantee, the setup fee is also refundable if Denty doesn't hit its booking target.
Do you offer annual billing?+
Yes — annual billing includes a two-month discount. Email hello@dentybot.com to set it up.